Natia Shanshiashvili has been appointed as the General Manager of Bene Comfort. Throughout her successful 20-year career, she has followed a remarkably diverse and dynamic professional path.
ნათია შანშიაშვილი 13 წელი საბანკო სექტორში, 2019 წლიდან კი უძრავი ქონების მართვის მიმართულებით ბაზარზე ლიდერ დეველოპერულ კომპანიებში სხვადასხვა ხელმძღვანელ პოზიციას იკავებდა.
After a successful 13-year career in the banking sector, the day came when I had to make probably one of the riskiest decisions—to dive into a completely new and, at that time, very unfamiliar field for me. And since I believe that we create transformative opportunities for ourselves, this new challenge became the very transformation that was destined to define my future.
This is how I found myself in the property management and maintenance business. It began with the development company m², where, as Deputy General Director, I led the property maintenance division. The next step was Archi, where I took over the largest portfolio of completed projects and headed the department responsible for the maintenance of residential complexes and resident care,” said Natia Shanshiashvili.
The new General Manager’s plans already have a clear focus: delivering a “one-stop” service model — a comprehensive and competent solution tailored to the customer’s needs, all in one place. Most importantly, ensuring immediate accessibility.
"For most people, a home is the place where the feeling of comfort and security is at its strongest. Serving tens of thousands of customers has convinced me that, today, the concept of 'home' no longer begins the moment you step into your apartment—it starts the moment you pass through the yard and the entrance hall, which are integral parts of the living environment. It’s essential that the sense of peace associated with being home begins with those very first steps. Today, customers know exactly what they need to feel comfortable and which components of property maintenance services are essential for the development and upkeep of their real estate. As a result, client expectations have become more clearly defined, which in turn has created the need for increased competence and professionalism among service providers. It’s no longer surprising to anyone to receive services such as entrance hall cleaning, elevator maintenance, yard and landscaping care, and more. However, what remains crucial is the quality of those services and the ability to receive them through a one-stop model—where residents can feel confident that their needs are being met comprehensively by a single, dedicated service provider. Whether the property is used for residential or investment purposes, owners expect a well-maintained living environment. What today’s customer truly needs is an integrated, competent service offering all in one place—and most importantly—immediate accessibility, efficient and personalized communication that creates a relationship, a sense of synergy that, ultimately, drives results."
The company’s new General Manager discusses trends in property maintenance services and Bene Comfort’s role, stating that demand for contractor companies is steadily increasing from developers in the market.
Just a few years ago, for every responsible development company, maintaining and managing its own projects was the crucial service it provided to its customers. However, the scope of this activity is so broad and encompasses so many specialized areas that the trend in service delivery quickly changed. Today, to achieve complete and efficient results, developers increasingly turn to companies whose services fully cover the needs of both themselves and their residents. As a result, a general contracting service provider company has emerged between the developer and its customers. This company is responsible for ensuring maximum comfort for each resident and for maintaining and increasing the value of the real estate asset owned by the client.
Alongside the maintenance of residential buildings, Natia emphasizes the importance of property management and landscaping services for shopping centers, apart-hotels, and all types of commercial spaces within Bene Comfort’s portfolio. She believes that with the company’s existing resources, her new vision, and active involvement, Bene Comfort’s position in this segment of the consumer market will be further strengthened.
Today, the need for maintenance services exists not only in residential complexes but also in commercial buildings. In today’s market, Bene Comfort is the only company that successfully serves both segments equally. It currently holds the largest residential property portfolio and now serves commercial real estate with the same success, which makes it unique.
With 7 years of experience in the field of property management, Natia Shanshiashvili joins the Bene Comfort team with a completely new strategy and great enthusiasm. She also places significant emphasis on implementing innovative approaches, which, alongside the company’s growth, will enhance customer satisfaction levels.
During my time working in development companies, I constantly followed the progress of Bene Comfort. I always felt that, within development and construction companies, this business remained confined to certain limits, naturally sticking to standard, classical property maintenance services. Bene Comfort was always the focus of my attention, as year after year it expanded its product range, diversified its offerings, and steadily solidified its position as the leading service provider in the consumer market.
I am delighted to have joined a team composed of true professionals. Most importantly, we are united by a common goal – to maintain Bene Comfort’s service quality at the highest standard in the consumer market. We have set technological and digital advancement as the company's core objective, which is an essential prerequisite for delivering full-scale services in today’s world. Since the scope for creating diverse, customer-oriented products is virtually limitless, our main priority is to implement innovative approaches that, alongside the company’s growth, will further enhance customer satisfaction.
For me, taking the helm at Bene Comfort is a great responsibility that I perceive as a new challenge. First and foremost, I want to dedicate my knowledge and experience to our shared mission, while continuing the company’s path focused on development and growth.
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